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CV

Professional Summary

As an experienced product leader, I am skilled in shaping product vision, bringing it to life, optimizing execution, and delivering business results. With a proven track record in industries ranging from toys to medical tests, I am dedicated to creating innovative solutions that meet customer needs. My expertise in branding, user experience strategy, and product delivery has helped me to launch successful products that engage audiences and drive growth. I am committed to staying ahead of the curve in emerging technologies and trends to create cutting-edge products that exceed expectations.

Skills

Product Management   User Experience    Agile Methodologies    Data Analysis    Team Leadership    Project Management    Customer experience    Acquisition 

Work Experience

2021-2023

Head of Product Design, Flutter (Dublin, Ireland)

As a seasoned expert in complex systems, I have a deep understanding of what it takes to make a product successful. At Flutter, I use my experience and expertise to employ design thinking methodologies, which have consistently delivered positive ROI through iterative design strategy. By constantly iterating and improving our product, we are able to stay ahead of the competition and ensure that our product is the main growth engine for the company.

  • Elevated product revenue from 10M to 140M NGR in only 4 years

  • Increased player reward usage from 5% to 98%.

  • Reduced “Go Live” time by 20% through the implementation of Design Standards and Tools.

  • Enhanced Net Promoter Score from 8 to 8.5.

  • Introduced innovative mechanics using existing technology capabilities at zero cost.
     

2017-2021

Senior Product Manager, Flutter (Dublin, Ireland)

During four years, we have achieved unprecedented growth by redefining the product. Through our innovative approach and commitment to delivering the best possible customer experience, we have achieved growth from a 10m yearly net revenue company to a 140m one. Leading a team of a Product Manager, Frontend Developer and UI Designers, my role involved collaborating with multiple cross-functional teams, to shape the product vision and roadmap. I led the retirement of an old product from all markets, and launched a global rebrand while adhering to all regulatory requirements.

2009-2017

Freelance UX & Design Professional

Oversaw all aspects of product experience for N12 news app, Iron Dome defense platform, Hello Kitty app, Medical tests and more. Collaborated with various teams to convey my vision and create sophisticated systems and solutions for a wide variety of industries. 

  • N12

  • Dell EMC2

  • MSD

  • ProMarket

  • KMI (Iron dome)

  • Hello Kitty

  • Chamber of commerce

  • DoIT!

  • Xplace

and many more.

Education

2007-2011

Bachelor of Science in Industrial Design, HIT

Graduated with a focus on User \ Product interaction experience.

2001-2002

Product design, Bezalel academy of art & design

Interests

Passionate for 3D Printing, Gardener at heart and Beginner Whiskey Brewer

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